Madrasi Da

To support our ongoing FTE projects we decided to organize a fund raiser event for the year. A stand-up comedy format was chosen and a go ahead with the format and the artist being S Aravind was decided. The stand-up comedy show titled “Madrasi Da” which has been a hit in Chennai was centered as the fund raiser program. The concept to execution of the program was a clear 3 month schedule.

The event was held at the Sir Mutha Venkatasubba Rao Concert Hall on June 18th. The main marketing mode was to spread the event update through social media campaigns on Facebook, Whatsapp groups and through our online ticketing partner promo e-mailers and websites. This was a NIL marketing overhead event, only the basics costs related to venue and the artiste had to be spent. The event was a complete sell out where close to 1200 tickets were sold as either Donor Passes or online ticket sales through the online ticketing partner websites.

Obviously the event would have been made possible only by the support of the main sponsors and event partner collaboration which is detailed below

•  Our Associate Sponsors – Doshi Housing & Parry’s Amrit
•  Our Charity Partners – Apollo Shine Foundation & AGS Cinemas
•  We also would like to acknowledge the last minute sponsorship by KVB Bank
•  Our event partner – Evam Entertainment
•  Our Online Ticketing Partners – Book My Show and Eventjini

Chennai was treated to a laugh riot and Aravind who was full of energy made the 2 hour event seem like a very short program. The RTI movement and MMRT 42s work was highlighted both at the start and the end of the program to educate the audience and to create awareness about our FTE projects and how they can help.

At the time of the preparation of this report the final audited details of the exact funds raised from this event was not available. The interim statement of accounts shows us in a very comfortable position to ensure that a total fund raised would cross Rs. 13.00 Lakhs.